Culture

Lorde releases a new music video for ‘Team’, Vevo struggles to keep up

 
When you think of the millions of users that visit Vevo everyday, it’s hard to comprehend what kind of traffic-surge would cause the site to buckle under the strain. Ponder the number all you want, that’s exactly what happened when 17 year-old pop-sensation Lorde released her new music video.
 
Moments after the video went live, “Team” was all over the news, and all over social media, causing the her Vevo channel to crash under the weight. The New Zealand songstress made her Stateside debut with the breakout hit ‘Royals’, In a note to her fans on Facebook, where she discussed the video, the singer wrote, “WE’RE ON EACH OTHER’S TEAM. this video was borne from a dream i had a few months ago about teenagers in their own world, a world with hierarchies and initiations, where the boy who was second in command had acne on his face, and so did the girl who was queen. i dreamt about this world being so different to anything anyone had ever seen, a dark world full of tropical plants and ruins and sweat. and of this world, i dreamt about tests that didn’t need to be passed in order to be allowed in: sometimes the person who loses is stronger. enjoy xx”