American Music Awards set Twitter record, with Ariana Grande Leading the Charge
The results are in, the American Music Awards hosted by Pitbull on Sunday night drew 12.9 million broadcast viewers and was ranked by Nielsen SocialGuide as the most talked-about show on Twitter Sunday night. A total of 10.2 Million people saw over 7.6 Million Tweets sent in the U.S. about the show. Those Tweets were authored by 1.5 Million people and generated a total of 304 Million impressions, with each person in the Twitter TV Audience seeing on average 30 Tweets about the awards show.
With these numbers, the AMAs ranks as the #1 episode measured by Unique Audience and Frequency since the launch of the Nielsen Twitter TV Ratings on September 1, 2013. The #AMAs hashtag was mentioned over 960,000 times on Twitter during the broadcast. The most talked about moments of the night on Twitter according to Nielsen SocialGuide (measured in Tweets per minute):
+ Taylor Swift’s victory at the end of the show spiked at 71,365 TPM
+ Miley Cyrus’s performance saw peaks of 64,929 TPM
+ Lady Gaga’s performance 41,571 TPM
The most mentioned artists during the live show broadcast on Twitter were:
In addition, the American Music Awards partnered with Twitter and PEOPLE to debut the first-ever Vine 360 Twitter Mirror on the red carpet prior to the broadcast show. The Vine 360 is a custom-made rig with a custom version of the Vine Mirror app. It swings around and creates a fun, lo-fi stop-motion Vine video of someone on the red carpet.
In partnership with Twitter, the American Music Awards also premiered a new Twitter Mirror that uses a Samsung Galaxy Note tablet, which allowed stars to take a “selfie” and enabled them to sign, doodle, and hand write messages for their fans. The American Music Awards television broadcast resulted in ratings increases across all demos, surged to 4-year highs with its 2nd-biggest audience in 11 Years with an 86% increase in Teens, and 4.5 18-49 rating—up 32% from last year with 12.9 million viewers.