Thanks to a partnership with the Four Seasons Hotels and Resorts, and a few other starting companies, Pinterest has launched ‘Place Pins’, a new Pinterest feature that encourages exploration by adding details like the address of the place, and phone number to Pins associated with locations.
According to the company, “Pinners can enjoy four map-enabled Pinterest boards on Four Seasons Hotels and Resorts Pinterest page, including Gastronomic Travel, Concierge Recommends: Europe Uncovered, Extraordinary Honeymoons and Around the World by Private Jet.”
Pinterest’s new Place Pins better assist in trip planning and uncovering local content. Pinners can Pin locations to create virtual maps, perfect for planning those next getaways.
“Innovation has always been part of Four Seasons brand DNA, and social media is no exception,” said Sorya Gaulin, Director, Corporate PR and Social Media, Four Seasons Hotels and Resorts. “Social media allows our guests to better understand the unique Four Seasons experience. By working collaboratively with Pinterest, the new Place Pins will complement Four Seasons online trip planning service, Pin.Pack.Go, which connects guests with Four Seasons local experts worldwide through collaborative boards on Pinterest.”
Launched in August, Pin.Pack.Go enables users to utilize the expertise of Four Seasons concierges around the world to plan their upcoming trips, making Four Seasons a part of the adventure from the very first Pin. With the new Place Pins feature, guests will be able to view their boards as a map, making planning and exploration easy. Place Pins will also be available on mobile, perfect for discovering places on the go.
To receive personalized recommendations from Four Seasons local experts and experiment with Place Pins,
In addition to being the first luxury hotel company to offer a trip planning service on Pinterest, Four Seasons has a strong presence on the platform with a primary Four Seasons page, a Four Seasons Bridal page and more than 70 active property pages across all regions – from Los Angeles to Paris to Bangkok to Bora Bora and beyond.
more info: pinterest