The new Virgin Airlines safety video is marketing genius, mixed with safety
It’s no surprise when Virgin creates a fantastic marketing campaign, the company has some of the best marketers and PR reps in the industry. What is surprising is when the company can take a boring safety routine and turn into a music video.
Virgin readies you to “Buckle up to get down”.The video is from Director Jon M. Chu with choreographers Jamal Sims and Christopher Scott, with Virgin America teammates, and dance stars like Todrick Hall and Madd Chadd. They were all enlisted to give the safety video “a new song and dance”. As the company explains, “From the exit doors to the oxygen masks, no seat belt was left unbuckled.
You can send us your audition to be in a future version of the next safety video by visiting VXsafetydance.com and uploading an Instagram video with your freshest moves using the #VXsafetydance hashtag.