Blake Lively is the new face of L’Oréal Paris this shopping season
You can add global marketing campaign under cosmetics to the list of things Blake Lively has accomplished. The young actor has signed a deal with L’Oréal to be the new face of the French cosmetics line. The news was confirmed earlier today when L’Oréal Paris posted the news on their Instagram account, Lively seemed all smiles when she took the stage during the press-announcement.
The post read, “Annonce exclusive: Nous souhaitons la bienvenue à la somptueuse et talentueuse Blake Lively, nouvelle ambassadrice L’Oréal Paris ! Définitivement elle le vaut bien!” (if you don’t speak French that basically says, (Exclusive announcement! We are excited to welcome the talented and gorgeous Blake Lively, as our new lady ambassador! She’s definitely worth it!”) That last part is a L’Oréal tagline.
The new campaign is expected to launch this holiday season, there weren’t any images available at the launch, pointing to an upcoming photo-shoot later on this month, or another reveal event when the marketing blitz takes off in November.