Yes it’s another awards show, but it’s YouTube and it is at least trying something new. This year is the first ever YouTube Awards and the nominees were just announced. This year the event will take place on November 3 and Avicii, M.I.A., Earl Sweatshirt, Tyler the Creator, and Walk Off the Earth will all perform live.
This will take place at Pier 36 in New York City and actor and musician Jason Schwartzman joins Reggie Watts to host. Spike Jonze is the creative director for the project, with executive producers VICE Media and Sunset Lane Entertainment.
According to Google’s official post, “Starting today, you can go there or search “YTMA” on YouTube to vote on the nominees by sharing the official YouTube Music Awards nomination videos across Google+, Twitter and Facebook. These video and artist nominations are based on YOUR views, likes, comments and subscriptions over the last 12 months from September 2012, and your votes from today will determine the winners.”
The six nomination categories and nominees for this year’s YouTube Music Awards are:
Video of the Year:
Demi Lovato – Heart Attack
Epic Rap Battles of History – Barack Obama vs Mitt Romney
Girls’ Generation – I Got A Boy
Justin Bieber (feat. Nicki Minaj) – Beauty And A Beat
Lady Gaga – Applause
Macklemore & Ryan Lewis (feat. Mary Lambert) – Same Love
Miley Cyrus – We Can’t Stop
One Direction – Best Song Ever
PSY – Gentleman
Selena Gomez – Come & Get It
Artist of the Year:
Epic Rap Battles of History
Macklemore & Ryan Lewis
Response of the Year: Honoring the best fan remix, parody or response video, these nominees represent the top “unofficial” fan videos on YouTube based on your views, shares and other activity.
Boyce Avenue (feat. Fifth Harmony) – Mirrors
Jayesslee – Gangnam Style
Lindsey Stirling and Pentatonix – Radioactive
ThePianoGuys – Titanium / Pavane
Walk Off the Earth (feat. KRNFX) – I Knew You Were Trouble
YouTube Phenomenon: Recognizing the YouTube trends the world could not escape from, nominees are based on the phenomena that generated the most fan videos.
I Knew You Were Trouble
YouTube Breakthrough: Honoring the music world’s breakout new acts, nominees represent the artists who experienced the biggest growth in views and subscribers.
Macklemore & Ryan Lewis
Innovation of the Year: Starting with videos selected by an international panel of musicians, YouTubers and creative luminaries, we then selected the creative video innovations that resonated most with fans on YouTube, based on views, likes, shares and comments.
Anamanaguchi – ENDLESS FANTASY
Atoms For Peace – Ingenue
Bat For Lashes – Lilies
DeStorm – See Me Standing
Toro Y Moi “Say That”
In the run up to the YouTube Music Awards, five music events will be streamed from around the world on YouTube, culminating in the live awards celebration at Pier 36 in New York City. The shows from Seoul, Tokyo, Moscow, London and Rio will kick off at 5 a.m. ET on November 3, and fans can tune in at youtube.com/musicawards.