Kate Hudson joins Ann Taylor in first major holiday marketing blitz
Kate Hudson and Ann Taylor toast to a wild, whirlwind holiday season. The brand’s campaign was shot while Hudson was filming the movie “Good People” and touring Europe with fiancé Matt Bellamy, his band Muse, and her two sons.
“This shoot was particularly fun. We were in London and wanted to get people together. I called some of our friends that work with my fiancé’s band. It was fun to be able to bring them into the fashion world. Luckily, I was able to have my family there too, so it made for a very enjoyable day!” Hudson said.
Fashion photographer Mikael Jansson shot Hudson at the Corinthia Hotel wearing her favorites from the holiday collection as she plays with her son, has cocktails with Muse tour manager, Dom, and visual effects supervisor, Tom, wraps presents, and makes her own online Wish List. She effortlessly balances work and play while staying present and savoring every precious moment this time of year. The holiday campaign debuts this November exclusively online and on social media.
Since Fall 2013, Ann Taylor’s CHIC. LIFE. STYLE. campaign has been paired with powerful lines that capture the experiences of today’s multitasking women. The “We” in every campaign tagline is the unifying element between Ann Taylor, a brand dedicated to women, and the women who live, work and play in Ann Taylor every day leading busy, brilliant lives.
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