Sony Entertainment Network announces ‘Throwdown’, discounts movie rentals
Fall is the perfect time for movies, and as the year’s biggest blockbusters hit the big-screen this November, you can catch up with your favorite films that you may have missed. Sony Network Entertainment International has detailed the “Theatrical Throwdown” and “Movie Marathon” promotions for the Sony Entertainment Network.
The viewing event starts on October 7th and will last through November 17th. In the new promotions customers can choose from a library of the year’s biggest blockbuster films and popular catalog titles, all to rent for 99¢ through the Video Unlimited service and PlayStation Store.
“The promotions are timed perfectly to help launch the service’s new HLS adaptive bitrate streaming technology that improves the viewing experience on PlayStation 3. The technology offers better streaming video quality by measuring the user’s connection speed and serving up the best possible picture quickly, without unwanted skips or pauses during playback.”
Theatrical Throwdown and Movie Marathon Weekly Categories
- Week October 7-13: Horror
- Week of October 14-20: Adventure
- Week of October 21-27: Comedy
- Week of October 28 – November 3: Thrillers
- Week of November 4-10: Fantasy
- Week of November 11-17: Action
Here are the details provided by Sony, “The promotion pits two new digital movies head-to-head on a weekly basis giving customers the power to vote for which release they want to see discounted to a 99¢ rental the following weekend. Voting kicks off today with two horror flicks going head-to-head – The Last Exorcism Part II, starring Ashley Bell, versus Evil Dead, starring Jane Levy. Customers can view the contenders and vote via the Theatrical Throwdown app on the PlayStation Facebook page.”
In addition, the Movie Marathon catalog promotion offers a weekly collection of popular genre-based catalog films available to rent for 99¢. The campaign will showcase a different genre of films each week. Customers can check out the weekly listing of Movie Marathon rental titles by visiting the Sony Entertainment Network online store at store.sonyentertainmentnetwork.com or through the PlayStation Store on PlayStation 3.
The full list of categories and schedule for the Theatrical Throwdown and Movie Marathon promotions are detailed above and both promotions end November 17.