There is a lot of celebrating over at Warner Bros. as the popular 3D movie ‘Gravity’ broke several records this weekend. Millions of movie fans went to their local 3D cinemas across the world to watch the suspenseful space-project. It is the first of five major studio 3D movies scheduled for 4th quarter, according to the International 3D & Advanced Imaging Society.
Directed by Alfonso Cuaron and starring Sandra Bullock and George Clooney, ‘Gravity’ generated more than $80 million dollars in worldwide box office revenues this weekend. The movie set the record for having the biggest weekend ever for a movie released in October, according to the Society.
Fans flooded 3D theaters to see the movie; 80% of US revenues were for 3D tickets, 70% internationally. These figures exceeded ‘Avatar,’ which generated 72% of its revenues in 3D, and ‘Life of Pi,’ which generated 68%.
“’Gravity’ was brilliantly conceived, written, produced and marketed for 3D, and the critics and fans have been absolutely thrilled. It’s a movie people want to see in 3D,” said Society President, Jim Chabin. “With nine of the top ten movies this year being 3D titles and an incredible lineup scheduled for 4th quarter, 3D continues to be key to box office success this year,” he added.
3D movies scheduled for November include Marvel’s ‘Thor: The Dark World.’ The first edition of the ‘Thor’ franchise in 2011 generated over $449 million dollars in worldwide box office revenues. Walt Disney Pictures’ highly anticipated animated feature ‘Frozen’ debuts on November 27, and director Peter Jackson’s second installment of ‘The Hobbit’ franchise, ‘The Desolation of Smaug,’ hits screens in December. Last year’s ‘The Hobbit: An Unexpected Journey’ generated more than $1 billion dollars in worldwide ticket sales. ‘47 Ronin,’ starring Keanu Reeves, is also scheduled for December release.
“There are more than seventy 3D movies in the pipeline for 2014-15,” added Chabin. “3D technology is advancing rapidly and movie makers are becoming bolder. And as we’ve seen with ‘Gravity,’ the 3D art form has never been more powerful — consumers love great 3D.”