Roku announces new line of streaming players, Roku LT, Roku 1 and Roku 2
Roku has detailed three new models of streaming players, the Roku LT, Roku 1 and Roku 2 players. Along with the announcement, it was also confirmed that the new Roku LT player will be available in the U.S. while the Roku 1 and Roku 2 players will be available in the U.S., Canada, the U.K. and the Republic of Ireland. The flagship Roku 3 player which launched in the U.S. in March is now also available in all of these countries.
“These new players bring useful improvements at existing prices – just in time for the holidays,” said Jim Funk, SVP of product management, Roku. “We’re giving customers more value for their money by adding a headphone jack for private listening and dual-band wireless to the Roku 2, and support for 1080p HD video to the Roku 1. We are excited to bring these and other great features to our new line-up which provides a better TV experience across every price point.”
The new Roku LT, Roku 1 and Roku 2 players along with the Roku 3 provide access to the Roku Channel Store which features a broad selection of streaming entertainment – currently at more than 1,000 channels in the U.S. and at more than 450 channels each in Canada, the UK, and the Republic of Ireland.
The new Roku LT boasts the ability to stream to, “virtually any TV with support for up to 720p HD video quality,” according to the official statement released from the company this morning. While the the Roku 1, “takes streaming a step further than the Roku LT with support for up to 1080p HD video quality.” That leaves the The Roku 2, which the company states, “offers the same great experience as the Roku 1 and features a remote with built-in headphone jack for private listening and dual-band wireless for better Internet connectivity. Both are popular features that were previously available only with the Roku 3.”
The Roku 3, which launched in the U.S. in March, remains “The fastest-and-most-powerful Roku player to date,” states the company, adding that the Roku 3 includes all of the features of the Roku 2 “plus Ethernet and USB ports and an enhanced remote with built-in headphone jack and motion-control for gaming.”
Of course Roku’s apps for iOS and Android will offer customers the chance to use a compatible phone or tablet as a remote and central hub for their Roku devices. Roku also announced “Roku Partners with M-GO to Bring Instant Access to Movies and TV Shows” in the U.S.
Pricing and Availability
In the U.S., the new Roku LT (model 2700), Roku 1 and Roku 2 players are available for pre-order now for suggested retail prices of $49.99, $59.99 and $79.99beginning in October. In Canada, the Roku 3 is available now for a suggested retail price of $109.99 in retail stores. The Roku 1 and Roku 2 players are available for pre-order now for suggested retail prices of $69.99 and $89.99 respectively at Roku.ca and are expected to be available in retail stores beginning in October.
In the U.K. and the Republic of Ireland, the Roku 3 is available now for a suggested retail price of £99.99 at Roku.co.uk and in retail stores. The Roku 1 and Roku 2 players are expected to be available for suggested retail prices of £59.99 and £79.99 also beginning in October.