Marvel is hitting the road with ‘The Marvel Experience’
Through a partnership with Hero Ventures, a Los Angeles based entertainment company, and Marvel Entertainment, “The Marvel Experience” aims to be, “an innovative, traveling experience, featuring dozens of Marvel’s iconic Super Heroes.” This attraction will appeal to a multi-generational audience and will leverage state-of-the-art interactive and multimedia technology, including a 4D motion ride and original 3D animated features, allowing fans to be a part of the action. The tour comes to life in 2014.
Founded by sports and entertainment industry entrepreneurs Rick Licht and Doug Schaer, Hero Ventures is dedicated to producing unique themed entertainment experiences. Solidifying the management team are Michael Cohl, former Live Nation Chairman and legendary live event impresario, along with his Spider-Man: Turn Off The Dark co-producer and PRG founder Jeremiah “Jere” Harris, who will serve as lead producers. The team is rounded out by co-founding partner Jason Rosen.
Initial “A” round investors include Oscar winning film producer and co-owner of the NFL’s New York Giants, Steve Tisch; Roy P. Disney and Shamrock Holdings; Guess Jeans co-Founders Maurice & Paul Marciano; WWE®; Vista Equity Partners President Brian Sheth; Ross Hilton Kemper and Enlight Media, among others. In addition, Tisch, Shamrock’s Stanley Gold, Maurice Marciano, WWE’s Basil V. DeVito, Jr. and Enlight’s David B. Miller will serve alongside Licht, Schaer, Cohl and Harris on Hero Ventures Board of Directors.
The Marvel Experience is a “first-person” Super Hero adventure in which audiences step into the Marvel Universe to become a part of the story and the action. Innovative tour elements include a one-of-a-kind, traveling dome complex the size of two football fields developed exclusively by Hero Ventures. In addition to the 4D motion ride and 3D animated features, other components will include digitally projected animation, motion-comic origin stories, virtual reality and holographic simulations, original merchandise and integrated social media touch points all carefully woven into the rich narrative story line.
“Hero Ventures is developing a themed entertainment concept that we expect will be a transformative, traveling destination that will deliver to fans and families an exciting, groundbreaking and unique experience,” says Marvel’s VP of Business Development, Sean Haran.
The characters and stories of the Marvel Universe are beloved around the world by ages young and old as seen with the recent global box office records for Marvel’s The Avengers and Marvel’s Iron Man 3.
“The dynamic creative elements we’re developing are going to enable anyone to feel like a Super Hero like Spider-Man or Captain America,” says Hero Ventures’ CEO Rick Licht. “We couldn’t be more excited about our partnership with Marvel. Kids and adults are going to be absolutely inspired, empowered and thrilled from start to finish, with an immersive experience that is not just memorable, but unforgettable!”
Among the creative visionaries behind this $30+ million production is an elite team of creative award winners of Oscars, Emmys, CLIOS, THEOS and other technical and animation awards to their collective credit.
“The Marvel Universe just keeps getting hotter, as seen by the massive world-wide box office and merchandise success of their characters,” says Michael Cohl. “We can’t wait to bring our Marvel vision to life in this first-of-its-kind event.”
The law firm of Sklar Kirsh served as corporate counsel for Hero Ventures.