Disney launches ‘Disney Infinity’ gaming universe with a giant event in Time Square
There is a whole new Universe of options for children to create, share and explore their own magical worlds with one another. The all new collection ‘Disney Infinity’ launches today from Disney Interactive. This is Disney’s “largest and most ambitious gaming initiative to date,” according to Disney, who detailed their launch plans with us this afternoon in New York.
Disney Infinity is for the Xbox 360, the PS3 system, Wii U, Wii and Nintendo 3DS. Although the project is massive in scope, children can begin their journey with the ‘The starter pack’ that features the game software, the Infinity Base, three character figures and Play Sets inspired by the worlds of The Incredibles, Monsters University and Pirates of the Caribbean, one Power Disc pack, a trading card with a web code and countless hours of creative play in the groundbreaking Toy Box mode.
“Disney Infinity allows players the creative freedom to bring to life original adventures that are only limited by their own imaginations,” said John Pleasants, co-president, Disney Interactive. “We are excited to see how our Guests will combine Disney and Pixar characters to create all new stories that they can share with friends and family across gaming systems.”
In a way that only Disney can, each Disney Infinity character figure will come to life and play together in a virtual “Toy Box,” where they can build and customize their own unique virtual worlds using their favorite characters, vehicles, settings and more. The game also includes story-driven experiences, called “Play Sets,” which allow players to solve challenging puzzles, battle enemies and explore iconic locations from famous Disney properties.
Disney Infinity is available now on Xbox 360, PlayStation 3, Wii, Wii U and Nintendo 3DS. Unique play experiences are available for Wii and 3DS systems, and on mobile devices. The Disney Infinity starter pack carries a suggested retail price of $74.99 and all versions are rated “E10+” by the ESRB. The Lone Ranger and Cars Play Sets are available separately for a suggested retail price of $34.99.
If you are in, or near, New York City then you can help celebrate the event as the game hits retail stores nationwide today. Fans are invited to celebrate at a Times Square event hosted by Radio Disney’s Ernie D and Morgan & Maddy, with appearances by Garrett Clayton and Chrissie Fit from the Disney Channel Original Movie “Teen Beach Movie.” Fans will have the exclusive opportunity to play Disney Infinity, an all-new video game that unlocks the freedom to create stories and play experiences starring some of the most beloved characters from the Walt Disney Company and Pixar Animation Studios.
The event is free to the public and will include hands-on demos with Disney Infinity, which features the innovative Toy Box mode that truly brings every kid’s imagination to life.
more info on software and starter packs: amazon/disneyinfinity