Despite H&M being one of the most successful retailers in the world right now, it has not had an online store presence until today. Now fans of the popular clothing giant can browse and shop online from anywhere they have an internet connection.
The online store for H&M has seen success in a few countries, but it was never opened here in the United States, despite a huge demand for the service. The company has over 275 brick-and-mortar shops in the United States, and although people flock to the stores for their cheap designs and constant sales, the crowds and often times disheveled piles were more of an annoyance.
H&M’s Shop Online will offer the same collections as in-store, giving customers access to a wide range of clothing and accessories including ladies, men’s, teens, plus-size and the complete children’s line. There will also be additional sizes and exclusive “online-only” items available all year-round.
H&M’s Shop Online launch will also debut H&M Home, available exclusively online. The much anticipated Home collection brings H&M’s sense of fashion and fun to interiors with a seasonal selection of products for every room in your home. Towels, bed linens, curtains, and other home textiles and accessories in trendy colors and prints will be available for purchase online. With the arrival of H&M Home in the U.S., customers will now have access to fashionable home decor at the best price.
“We are thrilled to launch online shopping in the U.S.,” says Daniel Kulle, U.S. President for H&M. “This significant milestone fully rounds out H&M’s multichannel offering. Along with close to 300 stores, our U.S. customers will now have twenty-four hour access to the best of our fashion and home collections via their computers, smartphones, and tablets from anywhere in the U.S.”
To mark the arrival of Shop Online, H&M will partner with top bloggers across the nation, one representing each state through a user-generated contest titled, “50 States of Fashion”. This nationwide contest will serve as a creative call to action for all fashion-loving H&M fans. The bloggers will ask their readers to tag their personally curated looks from their hm.com purchase on Instagram, enlisting themselves into the search for America’s top H&M look.
To further highlight the arrival of e-commerce, H&M will offer exclusive online pre-shopping of its Paris Show Collection. Presented first on the runway during Paris Fashion Week, this collection will debut globally in approximately 200 stores and online September 5th. U.S. customers will have the opportunity to be the first in the world to shop the collection by visiting hm.com on August 22nd.
In celebration of Shop Online, H&M will open a pop-up shop on August 22nd in the heart of New York City’s Meatpacking District to give customers a glimpse into the world of H&M e-commerce. The pop-up shop will feature the Paris Show Collection, a Try-On Lab, and a virtual check-out system where customers can make purchases via iPads.
Online shopping at hm.com completes the H&M experience. Customers can see the latest collections, find inspiration from “H&M Life,” sign up for the Friends and Family newsletters for exclusive previews and offers, and interact with both H&M and fellow customers on social media. Everything shoppers love about H&M will now be accessible with the click of a button in every city across the U.S.
H&M’s new policy for online-shopping in the United States is offering customers a flat $5.95 shipping fee regardless of items (much like Overstock.com does) it will include a prepaid return label. That return label is included because you can-not return in-store. You can check out the new collection, get ready for fall and back to school at the website below.
more info: H&M