Groupon introduces fine dining at discount prices through Groupon Reserve
Groupon has announced announced Groupon Reserve, a “premiere destination for the finest things to eat, see, do and buy”. While utilizing the Savored.com reservations engine, the company allows customers to book tables in their city at discounts of up to 40 percent.
In the future, Reserve will also feature premium deals and experiences from top beauty, product, travel and entertainment brands, as well as similar reservations capabilities for spas, salons and hotels.
“Groupon Reserve is an important step in our journey to become the leading marketplace for online deals, where consumers can come to Groupon and discover great businesses at unbeatable prices, “ said Groupon CEO Eric Lefkofsky. “As Groupon has evolved, we’ve seen growing demand from our customers for upscale offers and exclusive experiences. Reserve gives the most prestigious brands a new way to reach our large and desirable audience.”
The Reserve reservation platform gives customers a discount off their entire check without requiring pre-payment or vouchers and provides local businesses an important tool to drive traffic during slow periods by utilizing flexible pricing.
“Whether it’s because of a slow night or a last minute no-show, even the best restaurants have empty tables,” Lefkofsky said. “Reserve provides these businesses with a yield management solution to bring customers through their doors at the times they need them the most.”
Reserve reservations are live in 10 markets: Atlanta, Boston, Chicago, Denver, Los Angeles, Miami, New York City, Philadelphia, San Francisco and Washington, D.C., with plans to expand to more cities in the United States and in key international markets by the end of 2013.
Reserve currently offers discounted reservations to more than 600 of the country’s top restaurants, including Le Cirque in New York City, Chaya Brasserie in Los Angeles and db Bistro Moderne in Miami.
Savored, acquired by Groupon in September 2012, pioneered the concept of yield management in fine dining establishments. The Reserve reservations team is led by Savored founder Ben McKean and based in Groupon’s New York offices.
To view available Groupon Reserve deals and reservations, consumers can visit the Reserve tab at the top the Groupon homepage below.
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