Viacom and Twitter strike deal over advertising campaigns
Viacom Inc and Twitter today announced a new partnership that promises to deliver social-video advertising campaigns around the most popular shows and biggest events throughout Viacom’s network portfolio (MTV, VH1, CMT, Nickelodeon, COMEDY CENTRAL, TV Land, Spike and more).
Viacom is the latest media company to join the Twitter Amplify program. The partnership will launch with the 2013 MTV Video Music Awards, during which MTV will deliver real-time, sponsor-supported highlights of the show’s most outrageous moments, buzzworthy performances, backstage access, interviews and more via Twitter. The 2013 MTV Video Music Awards air live from Brooklyn’s Barclays Center on Sunday, August 25.
“The VMAs virtually pioneered the social TV moment, triggering a demand among marketers to tap into the fan conversations and trending topics that Viacom networks create every day,” said Jeff Lucas, Head of Sales, Music and Entertainment, Viacom Media Networks. “Through this partnership, we’re allowing marketers to insert their brands seamlessly into the torrent of fan activity and engagement around our networks on Twitter.”
“As events happen in life, we continue to see Twitter as the place people share those moments, especially when those events happen on TV,” said Adam Bain, President of Global Revenue at Twitter. “Twitter Amplify will allow Viacom to connect people across screens, and tap into the social conversation on Twitter with complimentary TV video clips across all devices.”