Dior signs Robert Pattinson for latest advertising blitz
Dior Homme has finalized Robert Pattinson as the latest model for their Dior Homme line of fragrances.
Pattinson will join the ranks of other popular celebs such as Jennifer Lawrence, Mila Kunis and Jude Law. The company said in a statement, “We are excited to announce that he will join the privileged circle of Dior faces.”
Pattinson continues to make headlines off camera, the latest were of his finalized breakup with former co-star of the ‘Twilight’ franchise Kristen Stewart. Dior did not mention when the actor will begin his campaign, which is expected to be launched simultaneously around the world, or what the actor asked for price-wise.
What you can be sure of is that for weeks, if not months, after the campaign launches you will see the former Twilight actor on every screen, billboard and magazine ten-times over.