Turtle Beach will be announcing a new two-year partnership agreement with Activision Publishing, that will bring the Call of Duty franchise andTurtle Beach limited edition headsets together at last.
The deal is similar to previous agreements that the two company’s have made with each other. The new headsets will feature Call of Duty: Ghosts branding, premium finishes and bonus content developed in collaboration with the game’s developers, including voice prompts and audio presets. As part of the agreement, Turtle Beach will also create Call of Duty co-branded headsets and related accessories.
“Turtle Beach is honored to continue our relationship with Activision and Call of Duty. And we couldn’t be more excited to work this year with the talented team at Infinity Ward on Call of Duty: Ghosts,” said Bob Picunko, Chief Marketing Officer at Turtle Beach. “There’s nothing quite like Call of Duty. This year, Call of Duty: Ghosts will absolutely immerse fans to a whole new level, and Turtle Beach will be there to deliver the innovative gaming accessories for Call of Duty fans to fully enjoy for current and next generation consoles alike.”
In support of the partnership, Turtle Beach will promote across retail point-of-sale, media and marketing initiatives, including the Call of Duty Championship, in which the world’s best Call of Duty pros compete using Turtle Beach headsets and tournament mixers in broadcast tournament events.
The new agreement follows a historic relationship that began with 2011’s Call of Duty: Modern Warfare 3, and continued last year with the record setting launch of Call of Duty: Black Ops II.
Turtle Beach has also partnered with Marvel and Microsoft and will also be debuting the following lines at E3 2013 this year. “Our presence at E3 has never been bigger,” said Juergen Stark, Chief Executive Officer at Turtle Beach. “In 2013 we are introducing the most important line-up of new products and partnerships in our company history. From our tournament-grade SEVEN Series and new media headsets, to new headsets for the Xbox One, we are providing consumers with gaming and media headsets that combine quality, advanced technology, comfort and value.”
Turtle Beach, which is working with Microsoft to develop market-leading audio solutions for the Xbox One, is introducing two new gaming headsets that will be available in time for the launch of the state-of-the-art gaming console. The following descriptions are from Turtle Beach:
The Ear Force XO SEVEN
A premium wired surround sound headset built on the foundation of the tournament-grade SEVEN Series. A headset adapter which connects to the Xbox One controller places game and chat audio controls conveniently at your fingertips. The XO SEVEN has a detachable boom mic, is compatible with mobile devices, and comes with a breakaway mobile cable with an in-line mic for phone calls and audio chat. The XO SEVEN has premium finishes, including a padded headband and noise isolating ear cups with memory foam cushions. It also features interchangeable speaker plates so users can customize the look of their headset. The XO SEVEN has a US MSRP of $149.95.
The Ear Force XO FOUR is a wired surround sound headset. A headset adapter which connects to the Xbox One controller places game and chat audio controls conveniently at your fingertips. The XO FOUR also has a 3.5mm cable for use with mobile devices and has a detachable boom mic. The XO FOUR has a US MSRP of $99.95.
The officially licensed Marvel SEVEN premium headset features interchangeable speaker plates, and is compatible with gaming consoles, PC, Mac® and mobile devices. The versatile wired amplified stereo headset can be used for gaming as well as watching movies, listening to music, chat and voice calls. Fans of Marvel’s family of more than 5,000 comic-based characters will be able to customize their headset with collectible speaker plates. The universal headset is at the center of the collaboration between Turtle Beach and Marvel.
The Turtle Beach booth will host the Turtle Beach MLG E3 All-Star Invitational, a Call of Duty: Black Ops II tournament featuring four teams of leading professional gamers competing for a cash prize. The round robin tournament will run during Expo hours throughout the three-day show.
The booth will also host two live panel discussions on June 12 featuring voice talent from popular video games, TV series and films. Heroes and Villains will feature Troy Baker (Bioshock), James Burns (Call of Duty: Black Ops I & II), David Eddings (Borderlands), Steve Blum (The Last of Us) and Nolan North (Uncharted). Heroines and Holograms will feature Jennifer Hale (Mass Effect), Jen Taylor (Halo), Ashley Johnson (The Last of Us) and Ashley Burch (Borderlands 2).
In addition, more than 800 Turtle Beach headsets will be on display or in use across the E3 floor by Turtle Beach partners, including Activision, Bethesda, IndieCade, Microsoft, TECMO KOEI America, Twitch, Warner Brothers Interactive, and Wargaming.
PC gaming headsets featured at E3: Recap
In 2013 Turtle Beach announced a major commitment to the PC gaming market and introduced three new PC gaming headsets: the Ear Force Z SEVEN, Ear Force Z22 and Ear Force Z300. The headsets will be on display at E3.
The Z SEVEN is the first PC headset to offer pure, uncompressed surround sound on PC and Mac through USB, and the first and only PC headset featuring an Audio Control Unit (ACU) with single-touch controls and audio preset switching.
The Z22, which will be available for purchase in August, is a wired stereo USB headset and the only wired PC headset to feature Chat Boost™, Variable Mic Monitor and the capability to answer voice calls while gaming. The Z300, which will be available at retail in October, is a wireless stereo headset and the only PC headset with dual band interference-free wireless and dual pairing Bluetooth.
Turtle Beach has experienced steady growth in response to strong, global consumer demand for the company’s gaming headsets based on their quality, advanced technology, innovative features and value. According to The NPD Group, Turtle Beach manufactures the top five best-selling third-party gaming headsets of all time, and nine of the top 10 best-selling gaming headsets in 2012 when ranked in dollar sales. In addition, the company’s distribution footprint increased by more than 50 percent in 2012, and Turtle Beach branded headsets are now distributed in 41 countries across North America, South America, Europe, the Middle East, Africa and Asia.
“We are extremely excited about the new products and partnerships we have announced and what they mean for the future growth of our business,” said Juergen Stark, Chief Executive Officer at Turtle Beach. “With Activision, Marvel, Microsoft and our established relationships with Major League Gaming, Nintendo and Twitch, it is clear that Turtle Beach has the strongest partnerships in our industry.”
These headsets will be shown at E3 and at the Turtle Beach website.