At the E3 2013 event, Microsoft announced that Twitch will have Xbox One Integration, bringing game broadcasting and viewing onto the living room television.
The new Twitch live-streaming functionality heads to Microsoft’s next generation gaming and entertainment system the Xbox one. The integration of Twitch into Xbox One will enable Xbox Live Gold members to broadcast games directly to their Twitch channels, as well as view content from other streamers on the Twitch platform.
“Live broadcasting has continued to grow in popularity, but sharing your console experience has never been this easy,” said Emmett Shear, Twitch CEO. “Xbox Live Gold is enabling the ability to both upload your gameplay directly to Twitch and to stream Twitch content on Xbox One. The impact of this level of console integration will be a true game changer.”
Since its launch in June 2011, Twitch has continued to evolve every aspect of its business, spanning its developer program, partnerships, ad sales, and industry presence. The result is its audience of eight million in August 2011 has quadrupled to more than 35 million unique visitors per month today. By working with Microsoft on their plans to bring a turnkey live gaming broadcast experience to Xbox One, the door will be opened to an entirely new audience, creating significant new milestones.
“Twitch is a premier destination for broadcasters and spectators. Now, with Twitch built into Xbox One, we will deliver breakthrough experiences where any gamer can become a broadcaster,” said Marc Whitten, Chief Product Officer, Interactive Entertainment Business at Microsoft. “Enabled with Kinect, Xbox Live and Twitch, your voice and video allow for instant streaming, voiceover capabilities and interaction with viewers.”
At E3, Microsoft and Twitch are also working together on other fronts. On June 11-13, Microsoft will have an array of content at Twitch’s E3 booth (South Hall, #235). There will be ten kiosks featuring an exclusive line-up of upcoming Xbox 360 titles, including Super TIME Force, Charlie Murder, and Ascend: Hand of Kul. There will also be multiple live streams every day from the show floor focusing on Xbox One games with special announcements and exclusives.