USA Network and CB2 ‘Characters Unite’ campaign raises awareness, money and style
This month a partnership between the USA Network and CB2 called the “Characters Unite Campaign’ celebrates Pride Month across the United States with a month-Long In-Store, On-Air and Digital Promotion aimed to raising awareness and promoting tolerance.
The events are aimed to combat hate and discrimination and Support GLSEN’s efforts to ensure safe schools for all students. As a fellow New Yorker I already spend most of time wondering CB2 with dreams of a perfect modern apartment, but now you can go and have a great time and actually do a lot of good for a great cause. The in-store, on-air and digital promotions, will be all month-long and will support the GLSEN (Gay, Lesbian & Straight Education Network). The GLSEN is a leading national education organization focused on ensuring safe schools for all students.
Under the banner of the Characters Unite “I Won’t Stand For…” initiative and the CB2 “Room for All” message, CB2 stores nationwide will be holding special promotions throughout the month of June. In each store, you will find the co-branded signage and a graffiti wall (so you speak out and share that they will no longer stand for bullying, homophobia, harassment or any other form of hate).
There will also be a limited edition messenger bag (shown above) at CB2 stores and cb2.com with a portion of the proceeds ($30) that will go to support GLSEN’s work in high schools across the country. The messenger bag will retail for $79.95.
USA will drive consumer engagement via a customized Characters Unite “I Won’t Stand For…” Public Service Announcement (PSA) which will run on-air throughout June, encouraging viewers to go to CB2 stores or to join the campaign via digital and social media. Both CB2 and Characters Unite will have additional information and resources on their websites and will direct people to a Facebook app where they can create their own personal “I Won’t Stand For…” photo to share with friends and family.
“We’re thrilled to team with CB2 to celebrate Pride Month and to increase the visibility of our shared mission to help stop hate and discrimination and promote greater respect and acceptance.” said Toby Graff, USA Network’s senior vice president, public affairs. “Our nation has made great progress, but there is still more work to be done and we are proud to support GLSEN’s critical efforts to make sure that LGBT students are safe in their schools and their communities.”
Locations and dates for the USA Network Characters Unite and CB2 in-store Pride Month events include:
- Los Angeles: Saturday, June 1st, 12:00pm 3:00pm – CB2 West Hollywood Store (8000 W. Sunset Blvd, Los Angeles, CA 90046).
- New York City: Thursday, June 6th, 5:00pm – 7:00pm – CB2 Soho Store (451 Broadway, New York, NY 10013).
- San Francisco: is on Saturday, June 22nd, 1:00pm – 3:00pm – CB2 Union Square Store (34 Ellis Street, San Francisco, CA 94102).
- Chicago: Saturday, June 29th, 2:00pm – 4:00pm – Cb2 Lincoln Park Store (800 w. North Ave, Chicago, IL 60642).
For more information about the CHARACTERS UNITE campaign check out the official site below.
more info: charactersunite