NVIDIA launches new GeForce GTX 770 GPU, starting at $399

 
The new GPU will cost $399 featuring the NVIDIA Kepler architecture and joining other NVIDIA devices such as the GTX TITAN and the GTX 780. “Only NVIDIA GPUs consistently provide gamers with the ability to achieve extremely fast frame rates at high-definition resolutions with all of the eye candy turned on,” said Scott Herkelman, general manager of the GeForce GPU business at NVIDIA. “The GeForce GTX 770 represents a new threshold of performance and features for under $400 and our commitment to PC gaming is why GeForce GPUs continue to be the No. 1 choice of gamers worldwide.”
 
The company used some of this year’s most highly anticipated games to boast about the GTX 770’s ability to offer “extremely fast frame rates to all of this year’s hottest PC games”, the company mentioned ‘Call of Duty: Ghosts’, ‘Watch Dogs’ and ‘Battlefield 4’ in its prepared statement. The GeForce GTX 770 features a Kepler GPU with 1,536 cores and either 4GB or 2GB of high-speed 7 Gbps GDDR5. The “world’s fastest memory ever on a graphics card” according to NVIDIA’s reports.
 
The GeForce GTX 770 GPU also includes NVIDIA GPU Boost 2.0 technology, which “automatically increases the GPU’s clock speeds for enhanced gaming performance, while adding temperature target and fan controls, as well as extra over-voltage headroom and optimizations for advanced water-cooling solutions”. Other features of the GTX 770 include the (PhysX physics engine, NVIDIA TXAA anti-aliasing and GeForce Experience software) and NVIDIA ShadowPlay. The NVIDIA SLI technology is NVIDIA’s multi-GPU solution, which scales to deliver even higher levels of performance, “with new adaptive temperature controllers help delivering amazing performance that is nearly silent to the human ear”.
 
The NVIDIA GeForce GTX 770 GPU will start at $399 for the 2GB version and wil also be sold in fully configured systems from leading U.S.-based system builders (AVADirect, Cyberpower, Digital Storm, Falcon Northwest, Geekbox, IBUYPOWER, Maingear, Origin PC, Puget Systems, V3 Gaming and Velocity Micro), as well as other system integrators outside North America.
 
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