Amazon has launched “Login with Amazon”, a new service that will allow the 200 million active Amazon customers to securely login to apps, games, and websites without creating another password. Login with Amazon allows developers to easily reduce sign-in friction for their customers, leading to higher engagement and order conversion.
“Amazon customers now have a hassle-free way to quickly and securely sign-in to apps, games and websites, without having to remember yet another password.” It’s a process that is already possible with Facebook, Twitter, Google and other services though more people trust keeping their payment information with Amazon than any of the other services on the market. In a press-release sent out this morning Amazon stated, that according to a 2012 Harris Interactive study, “over half of all American Internet users have five or more unique passwords to remember. Login with Amazon reduces sign-in friction by eliminating the need for users to create an account and password, and instead allows them to sign-in using their existing Amazon account information”. Amazon customers can choose to share certain attributes of their account profile with apps, games, and websites by using Login with Amazon.
“Login with Amazon enables app developers and website owners to leverage Amazon’s trusted sign-in solution, allowing them to focus on providing a great experience for their customers,” said Michael Carr, Amazon Vice President, eCommerce Services. “Amazon customers now have a hassle-free way to quickly and securely sign-in to apps, games and websites, without having to remember yet another password.”
As early adopters of Login with Amazon, Zappos and Woot, both Amazon subsidiaries, saw significant customer adoption. Zappos saw 40 percent of its new customers choose to sign-in to Zappos.com with an Amazon account. Woot found that new customers picked Login with Amazon two times more often than any other social login on their site, and those customers had the highest rate of order conversion.
Login with Amazon is available at no charge to developers of apps, games, and websites. The service is easy to integrate, as developers can typically go from registration to launch in a matter of hours. It is based on the OAuth 2.0 authorization framework, allowing developers to leverage a widely-adopted open protocol. For additional details about Login with Amazon, including code samples and the SDKs for Android and iOS, please visit login.amazon.com.
Login with Amazon is the latest offering in an array of services that make Amazon the most complete end-to-end ecosystem for developers building, monetizing and marketing their apps and games. These capabilities include:
The ability for app developers to use Amazon Web Services’ (AWS) technology platform for their infrastructure needs. Building blocks such as Amazon Elastic Compute Cloud (EC2), Amazon Simple Storage Service (Amazon S3), and Amazon DynamoDB allow developers to focus on what differentiates their app rather than the undifferentiated heavy lifting of infrastructure.
GameCircle, which includes capabilities like Achievements, Leaderboards, Friends and Whispersync for syncing games across devices, and leads to better engagement with games.
In-App Purchasing on Kindle Fire, Mac, PC and web-based games. This enables developers to offer items in their apps and games while allowing their end users to simply use their Amazon accounts to make the purchase.
A/B Testing, which helps developers improve app functionality with the ability to simultaneously test two different in-app experiences to determine which is more successful prior to launching to a broad audience.
Game Connect, which lets developers list their virtual goods for sale on Amazon, increasing discoverability of their games and making the purchase of virtual goods as easy and convenient as possible for customers, leading to increased monetization for developers.
Amazon AppStore submission for distribution to nearly 200 countries globally enables developers to reach millions of Amazon customers worldwide.
more info: amazon
Add some captions next time
Listen to Spotfy while doom scrolling
Navigate a safer internet
Three major players will take your bets
Disney and Comcast have reached an agreement to launch Disney+ and ESPN+ on Xfinity. The integration allows X1…
Tile is making it easier to find a misplaced Fitbit Inspire 2. Users will soon see a notification…
ESPN+ on Hulu: It's now easier than ever to watch ESPN+ content because you can stream it right from the Hulu app.
The Vudu app will now be available on Amazon Fire TV Edition smart TVs and Fire TV streaming devices, with movies and shows to stream.
NCAA March Madness Live App: Turner Sports updated the NCAA March Madness Live App, allowing users to second-screen on more devices.
Netflix Downloads for You: Netflix's latest feature will automatically download shows and movies that you are interested in watching.
David Bowie on TikTok: Warner Music Group, Sony Music Entertainment and The David Bowie estate reached an aggreement to honor the late performer.
The HBO Max app is launching on Roku devices this week, and already launched on the popular PS5 from Sony earlier this week.
Apple set a December 14th launch date for Apple Fitness+, its first fitness experience for the Apple Watch.
Rotten Tomatoes launched a new Top Critics program for its Tomatometer rating system, including new criteria that will increase inclusion.
Hulu's Watch Party feature allows up to 8 viewers to watch shows and movies together while social distancing, is now available.
Amazon announced Amazon Pharmacy, offering to help customers purchase their prescription medications online.