Microsoft wants the Xbox One to become the most prominent device that users interact with when searching for content. Whether that content is games, movies, internet or televisions shows, Microsoft wants the Xbox One to be everyone’s first choice. With the Kinect camera however, advertisers may have the ability to track user-engagement, viewership and customer’s interaction like never before.
One of the more interesting Xbox One patents that Microsoft is trying to secure, is a patent that would allow Xbox One owners to gain achievements by watching television, something that the famous ‘Getglue’ application already does with social-networking systems. The difference is the amount of data that Microsoft can obtain while these shows are running.
One of the driving points that Microsoft Xbox One executives and developers made during the Xbox One reveal this past month, was Xbox One’s integration with entertainment and television. Now a new patent has been revealed that points to Microsoft Xbox One users gaining the ability to obtain achievements through watching television on the Xbox One. The patent describes the service stating, “Television viewing tends to be a passive experience for a viewer, without many opportunities for the viewer to engage or have interactive experiences with the presented content,” it continues, “To increase interactive viewing and encourage a user to watch one or more particular items of video content, awards and achievements may be tied to those items of video content.”
There are a ton of uses for this and not all just for the customer. To integrate an achievement, Microsoft could charge advertisers or networks the right to use the system, knowing that it is a factor in how people may interact with the show. If a network would like the Super Bowl achievement, or the Democratic National Convention achievement to be available for users (which could be shared through social-media,) then Microsoft could ask for a fee, increasing its revenue for the year.
“Additionally, by tying the awards and achievements to particular items of video or advertising content, viewers may be encouraged to increase their viewership of the content, thus increasing advertising opportunities,” states the application. Then things cold get a little bit more specific. What if the Kinect camera monitored how many people were in the room for each commercial? What if Microsoft sold it’s data, knowing the age, demographic, regional location and ages of the people in the room, with its advertisers, in an effort for those companies to better understand their KPIs (Key Performance Indicators)? It’s all possible with Kinect. The Kinect camera could become an even more accurate Neilson rating system, telling us not just how many families watched a show, but how many people watched the show. It could count keywords that were spoken during the commercial, using the microphone system, and even monitor basic activities during the programs.
GetGlue already exists, it is a social networking website that television fans can use to “check into” a particular show that they love, and earn stickers to share on social-media. Microsoft’s patent is basically the same thing, but instead of stickers, users get achievements. The largest difference is the Kinect camera, the advertisement possibilities and the data that can be sold and monitored. Xbox could monitor how many people were talking about the ad while it ran, how often words were spoken during the advertisement or how many people viewed, interacted or changed the channel during a show, it could even monitor their heartbeat with the Kinect camera. That’s not saying Microsoft will do these things, but it’s very clear that they could with the technology. This would offer networks and advertisers the greatest system for monitoring viewership that the world has even seen.
others are reading
‘Lord of the Rings Gollum’ Pushed to 2022
January 27, 2021
‘Resident Evil Village’ Sets May Release Date Across Platforms
January 22, 2021
‘New Pokémon Snap’ Trailer Confirms April Release Date
January 14, 2021
Nintendo Details ‘Bowser’s Fury’ and Mario-Themed Switch
January 12, 2021
LG Smart TVs Support Google Stadia in 2021
January 12, 2021
‘The Medium’ Teases Gameplay from the Psychological Horror Title
January 5, 2021
Sephiroth Joins ‘Super Smash Bros Ultimate’ in Late December
December 18, 2020
‘Cyberpunk 2077’ Launch Day is Finally Here
December 10, 2020
WoW Shadowlands Tops ‘Diablo III’ to Become Fastest-Selling PC Game
December 8, 2020
Logitech Announces the Pro X Superlight Wireless Esports Mouse
November 21, 2020
‘Cyberpunk 2077’ Releases Final Gameplay Trailer Ahead of Launch Day
November 20, 2020
Nintendo Switch Sets Record Breaking Sales in October
November 13, 2020
PS5 Online-Only Sales go Into Effect for Launch Day
November 8, 2020
Fortnite In-Game Purchases Can Include Disney Plus for free
November 8, 2020
‘World of Warcraft: Shadowlands’ to Release in Late November
October 31, 2020
Square Enix Launches ‘Final Fantasy XVI’ Teaser Site
October 31, 2020
‘Cyberpunk 2077’ Delayed Again, This Time to December
October 27, 2020
Fortnite’s ‘Fortnitemares’ Event adds J Balvin
October 21, 2020
Sony and Microsoft Share PS5 and Xbox UI Updates
October 16, 2020
Rockstar Games Officially Announces Rockstar Dundee
October 14, 2020
‘Mortal Kombat 11 Ultimate’ adds Mileena, Rain and Rambo
October 10, 2020
Minecraft’s Steve and Alex Join ‘Super Smash Bros. Ultimate’
October 4, 2020
Follow Eivor Beyond Norway in ‘Assassin’s Creed Valhalla’ Story Trailer
September 30, 2020
Amazon Details Luna Cloud Gaming Service
September 27, 2020
‘Animal Crossing: New Horizons’ Plans a Halloween Update
September 25, 2020
Microsoft to Acquire Bethesda Game Studios’ Parent Company ZeniMax
September 21, 2020
BTS to Host ‘Dynamite’ Event in Fortnite
September 21, 2020