Turtle Beach outlines its plans for the Xbox One, reflects on Xbox 360 sales
This evening Turtle Beach discussed a few of the company’s broader goals and achievements now that the Microsoft ‘Xbox One’ has been officially announced. With an impressive history of both performance and sales behind them, Turtle Beach discusses the role it played with the Xbox 360 and looks promises more in the coming weeks.
The company said that it has been working closely with Microsoft in order to develop “market-leading audio solutions for Xbox One”. In a statement sent to the press Turtle Beach commented on the partnership stating, “The two companies will leverage their proprietary technology and experience in gaming to bring advanced audio solutions to consumers”. So what does this mean for consumers? For starters Turtle Beach has been granted a few exclusive points from Microsoft, which made an agreement with Turtle Beach allowing them to be “the first to market with Microsoft-licensed gaming headsets for the Xbox One”. This is a very critical time-period for accessories as not only will the Xbox One be launching, but it will also launch at the brink of the Holiday 2013 retail season.
Turtle Beach’s wireless and wired headsets have been a staple of branding opportunities for games like ‘Call of Duty” in the past, and this coming installment “Call of Duty: Ghosts” seems to be no exception. According to the release, Turtle Beach “manufactured 9 of the top 10 best-selling gaming headsets in 2012 when ranked in dollar sales, and 4 of the top 5 best-selling gaming headsets ever.” These numbers were offered by Turtle Beach and are in reference to the NPD Group. The Ear Force X12 wired headset for the Xbox is the “No. 1 best-selling third-party gaming headset ever made” according to the same statement.
“In Turtle Beach we have a partner that can help Microsoft deliver world class gaming audio experiences to our customers,” said Branden Powell Director of Strategic Alliances Xbox Hardware Group. “Turtle Beach has consistently innovated in wireless, surround sound, and other features and we are looking forward to working with them.”
Turtle Beach owns more than “50% market share in the U.S.” and the company points out that “in less than five years gaming headsets have grown from only 3 percent to 21 percent of all U.S. gaming accessory sales.” Headsets still rank in second place behind gamepads according to the NPD sales data. “Turtle Beach is dedicated to creating audio products that improve players overall game experience,” said Bob Picunko , Chief Marketing Officer at Turtle Beach. “We are very excited about the opportunity to work with the Xbox team to develop new products that support the advanced Xbox platform.
In closing Turtle Beach has confirmed that it will announce the “official products, pricing and release information” for the Xbox One peripherals “in the coming weeks”. There is little doubt that Turtle Beach will have a presence at E3 2013 this year, which is set to premier in L.A. in just a few weeks time.