Verizon is kicking off a Twitter promotion today, Redbox Instant will give anyone a free streaming rental of “The Hobbit: An Unexpected Journey” if they sign up for an account in the next two days.
Obviously Verizon is attempting to up subscribers, and Netflix launching Arrested Development this week is sure to play a large part in that, but that doesn’t mean you can’t reap the rewards.
The stunt is aimed at boosting subscriber rolls, as the fledgling Redbox Instant by Verizon service tries to gain traction against market leader Netflix. Right now Redbox is aiming to his a minimum number of tweets to activate the promo, and it even has a gauge on the official website. That being said, the free viewing of “The Hobbit” is available regardless the tweet count. To view the movie you will need a Redbox Instant by Verizon account and a credit card; just watching The Hobbit won’t make you a subscriber though, so no pressure to cancel right away.

The service is brought to you by Coinstar and Verizon Communications, an offers a an $8 monthly plan for unlimited streaming and up to four DVD rentals from Redbox kiosks. “The Hobbit,” can be viewed if you rent the movie between 8 ET on May 22 and 12 a.m. ET on May 23. The movie must be watched within 30 days, and once users start streaming it they will have unlimited viewing for 48 hours on as many supported registered devices.