The NBC show ‘Community’ has one of the strongest followings and most social-media friendly fans in the business right now, and NBC sees them as potential longterm consumers.
Even though the show has declined in ratings over the last few seasons, the series does average between 4 million to 5.5 million viewers a season. That is impressive since the show does air on the Thursday 8 p.m. time-slot, which is one of the toughest to hold in the business. In season four though, “Community” lands with a 1.0 in adults 18-49 and it goes up against “Big Bang Theory” on CBS, which is currently almost unstoppable. More problems arose when Dan Harmon, the creator, was asked to leave after Seasons 3. Chevy Chase’s very public problems with members of the cast and crew caused even more bad press for the show, which ultimately had Chase leaving the series mid-production.
As of right now it seems that the fans have saved “Community” for another season, where it will land on NBC’s new schedule and how it will perform in the new season is yet to be seen.
Tags : NBC