EA Sports And FIFA Extend Licensing Agreement Until 2022
To FIFA fans the world over, your favorite football game will continue to be made by EA Sports all the way through Dec. 31, 2022 under the terms of a new licensing agreement extension.
This news should please fans of the series as EA Sports has consistently put out one of the best and highest quality football games year after year (despite changes that may have polarized certain fans). Add to that the existance of some nice competition with the PES series every year, and virtual footballers should have their hands full. Check out the press release below for full details!
REDWOOD CITY, Calif. and ZURICH – May 8, 2013 – EA SPORTS™, a division of Electronic Arts Inc. (NASDAQ: EA) and the Fédération Internationale de Football Association (FIFA) have announced an extension of their existing licensing agreement until December 31, 2022.
Under the terms of the agreement, EA SPORTS maintains exclusive rights to release FIFA-branded action and management videogames. In addition, EA SPORTS also holds exclusive rights to release the official FIFA World Cup™ videogame, as well as retaining its status as a Presenting Partner of the FIFA Interactive World Cup.
“EA SPORTS released the first FIFA-branded soccer game in 1993, and 20 years later our partnership with FIFA continues to be very strong,” said Andrew Wilson, Executive Vice President and Head of EA SPORTS. “Our franchise has become the benchmark for quality and innovation in the sports videogame genre, and we look forward to many more years of connecting with consumers around the world with our games carrying the prestigious FIFA name.”
“Our relationship with EA SPORTS is of high importance to FIFA” said Jérôme Valcke, FIFA Secretary General. “The FIFA videogames are a key experiential component in our work to communicate the FIFA brand and its values all over the world. This is highlighted by the 2.5 million football fans that have competed in this year’s FIFA Interactive World Cup, which is just one example of the power of our partnership with EA”.
The EA SPORTS FIFA franchise, the most critically acclaimed sports videogame franchise in the world, continues to drive record consumer engagement with over 65 million games played weekly.