It looks like Conde Nast Entertainment will be branching out form its traditional publishing mediums. The company has announced new plans to bring two of its best performing brands to the smalls creen.
The publishing power-house made the announcement that they will be launching two channels in late May at the Conde Nast Entertainment’s Newfront presentation. There will be two channels launching, one for Vogue and one for Wired. The shows will be a weekly series, and scripted. This isn’t the first time that the company has transitioned to television, Glamour and GQ channels launched in early March.
The official launch dates are maY 8, 2013 for Vogue and May 15, 2013 for Wired. This is just the tip of the iceberg for fashion magazines that hope to take over TV. Vanity Fair, Teen Vogue, Epicurious and Style.com will also become channels hosting their own content. All of this new video content is aimed at pleasing advertisers, who have seen dwindling profits and ROIs on publications ever since tablets and smartphones have slowly made them obsolete.