There’s no denying that IMAX theaters offer a tremendous movie-going experience, and it seems that fans of Iron Man 3 felt the same way this opening weekend.
According to reports from the IMAX Corporation and Marvel Entertainment, Marvel’s Iron Man 3 has grossed an estimated $7.1 million in only 113 IMAX theatres since its open on Wednesday, April 24, through yesterday. The debut broke IMAX opening records in Taiwan, the Netherlands, Brazil and the Philippines.
Iron Man 3’s international IMAX performance is already outperforming last year’ The Avengers. In total Iron Man 3 averaged $63,000 per IMAX engagement over the debut weekend abroad. Iron Man 3 saw a $198.4 million international debut, “according to studio estimates” and opened No. 1 in each of the 42 international markets in which it premiered this past weekend. This beat out The Avengers in 2012. Iron Man 3 opens May 1 in China and May 3 in North America.
“The performance of Marvel Entertainment properties in IMAX has been nothing short of sensational and Iron Man 3 has just raised the bar another notch,” said Greg Foster , Chairman and President of IMAX Entertainment. “We congratulate Marvel and filmmaker Shane Black for creating yet another film that so clearly resonates with IMAX audiences around the world.”
The film stars Robert Downey Jr. , Gwyneth Paltrow , Don Cheadle , Guy Pearce , Rebecca Hall , Stephanie Szostak , James Badge Dale with Jon Favreau and Ben Kingsley. It was directed by Shane Black from a screenplay by Drew Pearce & Shane Black and is based on Marvel’s iconic super hero Iron Man, who first appeared in the pages of “TALES OF SUSPENSE #39” in 1963 and had his solo comic book debut with “THE INVINCIBLE IRON MAN #1” in May of 1968.
