New York Times experiments with the removal of the paywall for video content
Video content is a great way for online sites to generate some much needed advertising revenue. It’s also a very competitive market, and one that The New York Times is attempting to bolster with new subscribers by removing the company’s restrictions to users.
Earlier today The New York Times announced that the publication’s videos will not be protected by the infamous paywall, but will be free to everyone. In fact, you won’t even need a subscription to view them. There won’t be a limit on how many videos you watch online, a nice touch since the company put a restriction on its published content after installing the paywall.
Videos will be available via website, mobile-app or browser. So far the videos have been sponsored by Acura and Microsoft in an effort to monetize the videos while keeping them free.