Twitter and the BBC partner for sponsored videos right in your feed
BBC America and Twitter will join forces to bring branded videos and clips from the network’s leading series straight to Twitter users.
In a message on Twitter BBC America stated, “@Twitter and @BBCAmerica, home of #DoctorWho & #TopGear, ink deal to offer 1st in-Tweet branded video synced to entertainment TV series”.
Twitter has worked with broadcasters in the past to bring video-clips, mostly sports related at this point, to its users. Intant replays, top scoring moments and penalties were a big hit with March Madness this year. Twitter partnered with Turner Broadcasting for the rights to distribute the video-content on its service.
It was one of the new ways that Twitter plans to monazite the company’s social-service. Twitter would allow ads to play alongside the clips, and then Twitter itself promoted the videos so they woud reach a larger audience.
Fans of the BBC can expect previews, recaps, interviews or behind-the-scenes footage popping up in their Twitter feed in the near future.