Because why not? I mean, other than 3D, what have films REALLY offered us as far as a full sensory experience goes? Not much, I say…not much at all.
Luckily, the Korona World chain of movie theaters in Nagoya, central Japan, have heard our cries and remedied the problem. Not enough of a sensory experience, you say? How does 4DX sound to you?
4DX is an experience that includes the movie itself and other assorted gadgets such us tilting seats, bubble makers, fog, wind, strobe lights, and Smell-O-Vision. Tagiki Ishiguro, a spokesperson for Korona World, told The Hollywood Reporter; “It was really a matter of timing that Iron Man became the first title for 4DX in Japan, though we were looking for a blockbuster action film, as that is what works best with the system.”
So I suppose the question is; what does one Tony Stark smell like? The answer is: success and awesomeness.
source | the hollywood reporter