News Corporation to name entertainment branch “21st Century Fox” following split
News Corporation has confirmed that it will rename the entertainment assets “21st Century Fox” after the department splits from the company’s publishing assets.
Rupert Murdoch confirmed the named himself earlier today, the suggested name “Fox Group” which was the leading contender among media-rumors. This new name will go into effect after News Corp. splits its into an entertainment division and a publishing division. The publishing division includes the Wall Street Journal, the Times of London, the New York Post and HarperCollins book publishing.
In a letter to his “Colleagues” Rupert Murdoch wrote, “It’s with great enthusiasm that I share with you today’s news that we’ve chosen a new name for the media and entertainment company that will be formed as part of the proposed separation of News Corporation”.
as for why they chose the name, Murdoch stated, “After much exploration, and valuable input from our executive team, we’ve chosen the name 21st Century Fox to take us into the future.” He added, “21st Century Fox is a name that draws upon the rich creative heritage of Twentieth Century Fox, while also speaking to the innovation and dynamism that must define each of our businesses through the 21st Century”.
Murdoch’s studio is behind such hits as (Avatar, Die Hard, X-Men, Life of Pi, Planet of the Apes, Slumdog Millionaire, Ice Age, Titanic, Home Alone) and a dozen more titles you would know. If you want to talk about television, then you have (The Simpsons, The X-Files, Glee, Modern Family, M*A*S*H, How I Met Your Mother, Sons of Anarchy, Family Guy, Homeland and 24) to name a few.
In the world of three television networks, when everyone told us there wasn’t room for more, we decided to make room. By creating exciting, entertaining, provocative shows like In Living Color and The Simpsons, our network began as a disruptive upstart, and that spirit continues to animate us, even as the nation’s #1 network eight of the past 10 years.
In the end of the letter Murdoch stated, “Together, as 21st Century Fox, we have the creative magic, innovation and global footprint required to wow consumers around the world — every day. We haven’t forgotten our roots in the entertainment world, and the legacy we inherited and built will guide us as we drive forward towards what is undoubtedly a future of even greater heights throughout this 21st Century and beyond. I can’t wait to get started”.