Playboy releases an iPhone app, heavy on content but not the nudity
If you read Playboy for the articles, and not for nude pictures of famous bunnies, then you should know that a new application is brining the publications content to mobile devices.
This isn’t to say that there aren’t selected photos from the magazine’s extensive history of photo-shoots, but the new application is more of a censored version, containing more articles. In a press-release sent out this morning, Playboy states that the new application portrays the “lifestyle for the ultimate urbane guy, featuring cutting-edge content and insight into travel, clothes, food, cars, girls and beyond”.
“As the on-the-go extension of the Playboy brand, our new app brings the best of Playboy with original, thought-provoking and enticing bite-sized content that captures our design-driven and discernible style,” commented Scott Flanders , CEO of Playboy Enterprises. “We’ve rebuilt Playboy for iPhone from the ground up to attract the new generation of Gen Y fans who enjoy the indulgences of the artisanal good life and modern culture.”
The application is available for iPhone users and can be easily downloaded through App Store for free. The app contains, “provocative, original app-only content, as well as material selectively chosen from the current issue of the magazine” according to Playboy. To unlock the exclusive content, Playboy readers have the option of subscribing monthly, bi-annually or annually to the app.
The first opening video of the app will star Miss February 2011, Kylie Johnson and the app will also include a photo-set of Johnson. In the ‘Good Life’s’ food-section, the app will premier with Chef Eddie Huang , owner of BaoHaus restaurant in New York’s East Village and author of the new memoir, “Fresh Off the Boat.”
In the Drink section of the app you will find Jeffrey Morgenthaler, bar manager at Clyde Common in Portland, who talks about the classic Easter Day cocktail the ‘Ramos Gin Fizz’. Gear-heads can read ‘Paint Your Wagon’ which talks about station wagon’s popularity over the years.
Fans of ‘Girls’, the HBO comedy series, can catch up with star Lena Dunhamcreator who answers Playboy’s 20 Questions found in The Articles. Of course there are girls as well, including Miss November 2004, Cara Zavaleta , makes a “striking appearance in Playmate Redux and director/photographer Michael Bernard defines contemporary beauty with an exquisite pictorial of model Rosie O’Lasky” according to Playboy.
“We’re taking everything that has made Playboy great and re-imagining it for the iPhone, while reinventing our aesthetic with exclusive pictorials and a beautiful, image-heavy navigation. It truly is Playboy 2.0,” noted Josh Schollmeyer , Playboy’s Director of Digital Content.
The three subscription options offered to consumers include: a recurring monthly subscription for $1.99, a recurring six-month subscription for $10.99 and a recurring yearly subscription for $19.99.