Apps & Software

Vimeo adds VOD service, allows content owners to monetize their content directly

 
The video distribution service ‘Vimeo’ announced that it will launch an open self-distribution service for consumers. The new platform will allow content creators to sell their content directly to users.
 
The new ‘Vimeo On Demand’ will be available to all ‘Vimeo PRO members’. The new service will allow ‘VOD’ creators to sell their works “directly to their audiences and retain a 90 percent share of the revenue after transaction costs” according to Vimeo.
 
In a press release sent out earlier today, Vimeo also states, “Vimeo On Demand gives creators the flexibility and control to choose their price; select country-by-country availability; customize their page design; and offer content on Vimeo, their own website, or both”.
 
“Vimeo is committed to empowering creators with tools to display and distribute their work in beautiful HD quality,” said Vimeo CEO, Kerry Trainor. “With the addition of Vimeo On Demand, creators can now use Vimeo to control the way they earn revenue and retain a significant portion of the proceeds.”
 
“What used to be a confusing and labor-intensive process is now open and simple with Vimeo On Demand,” said Blake Whitman, Vice President of Creative Development. “We always strive to provide our community and visitors with the best experience possible, and this opens up a new world of viewable content and support for creators. We are proud of this first phase of Vimeo On Demand, and we’re already working on another suite of creator-focused features to release in the near future.”