Vimeo adds more tools for visual effects with ‘Looks’ toolbox

Vimeo is making it easier for customers to create stylized effects on their videos with a new ‘Looks’ toolset. The company officially released the new user-interface earlier this week as it expands customers edition capabilities.
The new visual enhancements are part of ‘Looks’, which is now part of the video ‘Enhancer’ toolbox. Vimeo states that now “everyone can apply high quality, stylistic visual effects to their videos in addition to the licensed music options currently available” according to a press-release sent to use earlier today. “By adding Looks, Vimeo continues to provide the tools that help people easily make better videos,” said Vimeo CEO, Kerry Trainor . “Nearly every minute you see on TV or in movies has been visually enhanced. Everyone wants the same quality as the pros, but it’s out of reach for most people. Our aim is to make these types of high quality visual effects easy and accessible to everyone.”
There are over 500 “looks” that users can apply to their videos. The new user-interface allows customers to “see each Look applied to a frame of their own video” and “compare against their original and preview the enhanced video in real-time”. The looks are organized by genre or mood or ‘recommended Looks’. You can even set favorites so you can quickly find effects that you use often.
Other features include the ability to adjust the intensity for each Look from 0-100% or trim the Look to apply to any part of the video. All of this is powered by the Vivoom engine from Vimeo. The company states that the engine is “built on the same cutting-edge technology that has been used by top TV and film production studios for the past 16 years”. You can even let ‘The Enhancer; recommend the best creative choices based on “technical analysis of the user’s video and social data” to make editing even easier.
“Vivoom is a great partner for Vimeo because they bring innovative technology and deep expertise in creating visual effects of the highest quality,” said Vimeo President Dae Mellencamp .”Theirs is the only Looks solution designed specifically for the unique requirements of video.”
“Vimeo understands that making video look better is a really complex problem. Users need an easy way to not only significantly improve the visual quality of their video but also add their individual style,” said Vivoom CEO Katherine Hays . “This partnership allows everyone to do that for the first time.”
Vimeo will provide Looks to its registered users for free for the next 90 days.
source: vimeo

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